ATTN: SMALL BIZ OWNERS. Email Marketing

Is Low Cost, Targeted, Measurable, Effective.

E-Marketing blog: http://helpamericaspeople.com/EWP/

The mission of this blog, started by the Founders of www.helpamericaspeople.com, is to raise awareness of the most cost-effective marketing tool for Small Business owners like you   >>>  EMAIL MARKETING

 Creating an Email Marketing Calendar indicates you’ve made the commitment to utilize this powerful, cost-effective marketing technique to achieve one or more of your marketing goals, including lead generation, website traffic generation, registrations, subscribers, direct sales, referrals, etc.

Use whatever format you like —  a desk-size calendar, a white board, an Excel spreadsheet, your Smartphone…or all of them.  The more visible the calendar is in your daily life, the more likely you’ll meet your deadlines.

Perhaps you’ve asked your clients and prospects  to subscribe to your free, monthly Enewsletter that includes timely industry news, relevant articles, informative white papers and valuable offers –Be Sure to Deliver!!! Failure to deliver on your commitments can negatively impact your credibility.  You’ve got your competitors to deal with — the last thing you need is to get  a reputation for unreliability.

Now that you’ve developed your Email Marketing Plan that includes your Objectives, Strategies and Tactics, you’re ready to transfer that information to a Calendar.  Commit to a schedule for the next 12-month period.   The editorial details for the first two months should be pretty firm; the next 10 months may include a combination of strong ideas and potential ideas. Select 12 dates — paying attention to holidays and weekends. (Most studies show that the best Send days are Tuesday, Wednesday & Thursday.)

Using the Send (deployment) date of your Enewsletter, start to enter due dates for the required components to ensure that you meet each deployment date.  These components are:

• Final approval of Enewsletter format & copy  – due by
• ENewsletter content, including subject line copy - final approval due by
• ENewsletter design - final approval due by
• Final email List – due to deployment vendor

Once you’ve worked on a couple of email campaigns, you’ll have a better feel for how long each of the above steps takes.  From this blogger’s past experience, after sending out a monthly Enewsletter, you have no more than a few days to rest before you start working on next month’s Enewsletter.

If you’re a novice at email marketing, just be sure to get some expert help.  There are very affordable email service companies out there, such as  www.constantcontact and http://www.helpamericaspeople.com.*

It’s money well worth spending because your return on your investment from email marketing is often very rewarding!

*Full disclosure:  this blogger is a co-founder of the email marketing service business located at http://www.helpamericaspeople.com/E/default.html.

Next Post:  Tracking Your Email Marketing Campaigns.

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